Audience & Markets

    The main user for this Thesis are High Performance Athletes. These athletes either take their sport very seriously of compete professionally. They are very centered around the sport they do and their life’s goal consists on improving their performance in that sport. They spend endless hours training to be better and put their 100% effort to it. This would be my main user because they are the ones with the experience to share it with me. I want to know how do they train their minds in order to improve their performance specially in moments of pressure. 

    This is what I know about this user. They train year round. They only get about 4 weeks off every year. Then they start with pre-season training to get into shape before the actual season starts. When they are in “vacation” they still need to do some sort of workouts wether its yoga, cross fit, gym anything that keeps them active. Their training varies depending on what part of the year they are in. Every training is focused with one main goal, the best performance possible for the day of competition. This training involves a very high fitness level to achieve and a higher one to maintain it. When it comes to sports psychology, most of them have a psychologist if they belong to a team but I found out through my research that a lot of individual athletes don’t use a sports psychologist. When big tournaments like the Olympics come, the entire team has a sports psychologist, no matter what discipline the athlete is participating in. The US Olympic committee started realizing that the athletes who had more mental training approaching the competition actually performed better. The group with 25% physical training and 75% mental training performed the best. This is when I realized that mind fitness is very important. 

So, for mind fitness, these are the following questions I would ask to this user. 

  • Do you lose trust in yourself often?
  • When competing, is it hard to stay relaxed?
  • Does the pressure affect you?
  • Would you consider yourself as someone who gets mad when things don’t go as expected? 
  • Is it hard for you to achieve the goals you set up for yourself?
  • How is your relationship with your teammates?
  • Can you sleep well before a competition?
  • Do you get nervous?
  • Does this pressure affect your performance?
  • Are you frozen by nerves?
  • If something goes wrong, does it take long to recover from that feeling of failure?
  • Have you ever done mind fitness exercises? If so which ones?
  • Did they help?
  • Did you know about mind fitness?
  • Would you train your mind?

This questions will help me understand my main user and see where can I improve my approach in order to develop a product more specific to my user. 

    My next user would be a Sport Psychologist. I would be creating my product from the research and information I get from them. The idea is that they would use my product to help the athletes they are treating and advising. This doctors work with a team or teams and sometimes with individual athletes. They usually have private sessions with them or work with the athletes directly in the field. Some of the psychologist I interviewed also compete in some sport or have competed at some point in their lives. This is great because they can relate to their patients and speak with them from experience. The questions for this user would be:

  • How do you approach each athlete?
  • What are the main challenges athletes face?
  • How do you approach each challenge?
  • Challenge #1 
  • Challenge #2
  • Challenge #3
  • Challenge #4
  • What are some solutions for this challenges?
  • Challenge #1 
  • Challenge #2
  • Challenge #3
  • Challenge #4
  • Do you work with any type of mind fitness exercises? 
  • Which ones? 
  • Are you aware of the EEG Brainlink tech?
  • Do you use it? 
  • How? With what purpose?
  • Besides the psychological aspect, what type of training do you have your patients do?
  • What techniques are the most commonly used to improve athletes focus and performance?

    The third user for this thesis would be the team coaches. Not all teams can afford a sports psychologist, so the coach should also be aware of mind training. They know their players and what they are going through. They can tell which players are lacking and falling out. They are also aware of the players who are performing great. They will not only train them but also give them advice. 

    From the interviews I have done, the coaches had similar answers in some areas. They all want to have a positive impact on the student. Some students are not so easy to reach or connect with. Ryan Dodd said “You have to get to know your students inside and outside the field to create a bond. Then, you have to find a path to understand him/her in order create this positive impact and help them find their path.” Some of them are very aware of nutrition and psychology, some just focus on the physical part of the training and don’t mention the health or mind side of the training. They would like tools in order to help their students improve their performance and their mind fitness. 

    The questions for him would be very similarly to the ones I would ask the sports psychologist without the psychological specific questions. 

  • How do you approach each athlete?
  • What are the main challenges athletes face?
  • How do you approach each challenge?
  • Challenge #1 
  • Challenge #2
  • Challenge #3
  • Challenge #4
  • What are some solutions for this challenges?
  • Challenge #1 
  • Challenge #2
  • Challenge #3
  • Challenge #4
  • Do you work with any type of mind fitness exercises? 
  • Which ones? 
  • Are you aware of the EEG Brainlink tech?
  • Do you use it? 
  • How? With what purpose?
  • Besides the psychological aspect, what type of training do you have your patients do?
  • What techniques are the most commonly used to improve athletes focus and performance?

    This thesis is not only designed for athletes who compete. The ultimate user would also be an athlete who takes their sport very seriously but doesn’t necessary compete. They still want to improve at their performance and take it very seriously. If you offer them a product that has proven to improve athletes performance, they will probably take it. This athletes have a job or study. They have more of a social life than competition athletes but still have a high performance level. The questions for them would be as follows. 

  • Do you lose trust in yourself often?
  • Does the pressure affect you, your performance?
  • Would you consider yourself as someone who gets mad when things don’t go as expected? 
  • Is it hard for you to achieve the goals you set up for yourself?
  • How is your relationship with your teammates?
  • Do you get nervous when doing your sport?
  • Does this pressure affect your performance?
  • Are you frozen by nerves?
  • If something goes wrong, does it take long to recover from that feeling of failure?
  • Have you ever done mind fitness exercises? If so which ones?
  • Did they help?
  • Did you know about mind fitness?
  • Would you train your mind with mind fitness products?