As mentioned in a few chapters behind, this thesis is about improving the athlete’s performance. To understand this user, you have to know what type of athlete I am referring to. This athlete is a person who has a high level of performance. Maybe, he/she even compete in a specific sport although it is not a requirement to fit this profile. When you sign up for a gym, there are a certain amount of people who go on a regular basis, which is usually about 10%-15% of the subscribed people at the gym. They are one of many people who take their game is very serious, and they train for self-improvement. Some of them might be paid athletes, and others might have a regular day job and workout in the morning and afternoons, some might be coaches and find a career in their sport. This thesis is directed to all those athletes who one to take their training one step further.
As a user my self, I have been in contact with a bunch of athletes from different disciplines, and I found some common needs between us. The first and most important one is that we are always looking to improve, even when we think we have reached our 100%, we still believe we can do better. Usually, athletes are very concerned about their well being, always trying to get fitter both physically and mentally. What most of us don't realize is how important the mental part is, and how 90% of the success in sports is because of the mind power we have over our body and our abilities to make decisions. Mind Fitness will be explained in detail in further chapters describing how to do it and the benefits of it.
It is essential to keep in mind that these athletes spend a lot of time training. Whether it is a paid athlete or they live in the city and have a job, their mind is always thinking about training and getting better. To get a better idea, I did a high-performance training survey where I categorized the athletes three parts. First is the elite athlete or competitive athlete who trains 12+ hours a week depending on the sport and intensity. The second is a high-performance athlete, who does more than 8+ hours a week, who might still be at a competitive level but doesn't necessarily compete. Finally, the standard athlete who does 5+ hours of exercise a week and always takes it pretty seriously but, they have other obligations, so they can't train for as long as they want.
Now, once I am done setting up my user, I need to know how to reach them. Social media and commercials in sports tv is always a direct way to contact them if you are introducing a new product to the market that is good for athletes. Although athletes usually have such busy lives that they might not be watching that much tv and if they are famous, their social media is probably set on private; therefore all publicity directed to them, will not be seen. So, another way to approach them is through their doctors, coaches, gym, trainers, supermarkets, pharmacies, smoothies posts, and reaching directly to star athletes to recommend and talk about the product. Of course, no one will be willing to do this unless they believe in the product and know it works. But, if you do have a product worthy of the athletes in the world to use, then the word will go out, and everyone will want to have it.